About Us

Who We Are

Pioneer Feeds Limited (PFL) was incorporated under the Companies Act (Cap 486) laws of Kenya on 22nd, September 2004 as a Private limited liability company. The Company started its operations on 1st April 2006 and is currently run by four directors. Since its inception, Pioneer has grown to become one of the best quality feeds manufacturers in Kenya. The current product range includes Poultry Feeds, Dairy/Cattle Feeds, Pig Feeds, Dog Feeds, and Mineral Licks.


To be the preferred manufacturer of high-quality, safe animal feeds and Cattle mineral supplements in Kenya.


To manufacture and supply high-quality and safe animal feeds that meet and exceed our customers’ expectations.

Core Values

In an endeavor to realize its vision and mission, Pioneer upholds the following core values (CITRICS): • Confidence • Integrity • Team Work • Respect • Innovation • Continuous improvement • Self-responsibility

Countrywide Shipping

Fast and reliable transport

Best Quality

The best in the market

Best Offers

Customer Friendly Prices

Great Customer Service

We guarantee a smile on your face

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